Ngày đăng 27-01-2021Lượt xem: 11988
According to a recent survey by Swiss bank UBS and organizer Art Basel, 59% of collectors shared that the Covid-19 crisis had fueled their collector preference. This trend is particularly evident in millennials, who are more reckless in spending online than millennials.
As a result, many artists are now looking to promote and sell their work on social networking sites, especially Facebook and Instagram. In March of this year, British artist Matthew Burrows launched a #ArtistSupportPledge initiative to encourage colleagues to join a collaborative ecosystem. Matthew's idea is quite simple. Artists post pictures of works they are willing to sell for no more than £ 200 (about $ 255) on Instagram. If or when they earn £ 1,000 through this program, they must commit to buying a work by another artist. As a result, many artists are now looking to promote and sell their work on social networking sites, especially Facebook and Instagram. In March of this year, British artist Matthew Burrows launched a #ArtistSupportPledge initiative to encourage colleagues to join a collaborative ecosystem. 
Last year, British artist Sophie Tea claimed to have earned £ 1 million with a series of nude-colored paintings sold exclusively on Instagram. The same goes for Australian artist CJ Hendry, who owns ultra-realist drawings on his Instagram account with approximately 525,000 followers, including Kanye West. This American rapper once bought a drawing of his face that appeared on a $ 100 bill from CJ.
Henry explained to CNN: “In the past, artists had to wait for a gallery to do an exhibition for themselves, and people could only see the work by going there directly. But now, you can show anything and any time. ” Faced with a boom in online art purchases, galleries and auction houses like Christie's, Sotheby's, and Phillips have held more than 130 online auctions over the past six months, more than double the same period last year. , and generated revenue of more than 190 million USD. David Galperin, a contemporary art expert, Sotheby's, said: "There are many collectors who go to an auction without having the chance to see the work with their own eyes."
Galleries such as Gagosian, David Zwirner and Hauser & Wirth also reported increased revenue from online sales respectively (reaching 6 digits despite the pandemic). A prime example is Jeff Koons' Balloon Venus Lespugue (Red) sculpture, which costs $ 8 million, becoming the most expensive work ever sold online by David Zwirner.
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